RESPONSIBILITIES

• Handle accounts for National modern trade, E-commerce & standalone chains.
• Accountable for revenue generation and monitoring competitor’s activities, etc.
• Mentoring and providing training to the existing team for better understanding of the market
• Involved in recruiting new staff for the organization. (Promoter & Merchandiser, Senior Merchandiser)
• Successfully designing and implementing strategies for a focused brand and achieving agreed target for the department.
• Sharing best practice of Trade Marketing and Execution.
• Assuring the timely implementation of category and brand input plans.
• Enlarging section as a business contributing unit for the circle and branch through handling outlet level planning, budgeting, utilization of resources
• Negotiation & generation of POs from local buying managers, servicing of POs in co-ordination with supply chain for stocks
• Ensuring 100% fill rates to MT accounts by managing stocks at distribution centre & right forecasting.
• Handling Trade Activations for MT accounts in assigned territory for merchandising activities like new launches, visibility and promotions conducted at the account & customer service through generate sales.
• Handling team comprising of Sr. Merchandisers, Merchandiser & Promoters at the outlet level for merchandising.
• Execution of daily plan and weekly plan and monitor the Sr. merchandiser/Merchandisers/Promoter working the market.
• Supervise DSR, Sr. Merchandiser/Merchandiser/Promoter daily and achieve target assigned to them.
• Evaluate regularly the efficiency of DSR and channel.
• Get the logistics of stock smoothly from Warehouse to retailers.
• Manage relationships/agreements with external partners
• Focus on maximum primary stock in the store through ARS/Manual orders.
• Ensuring proper merchandising in the store, Visibility, Signage, Gobbler and timely replenishment of stock (FIFO).

ELIGIBILITY

• 5-10 years experience in area sales manager role